Anna Pops, whatisda? 11/06/18
A super conversation with the madams of Maison Slash
Read with us what we have shared with Maison Slash as parentpreneur...
Annapops is an experienced store with personalized shoes for your kids, but also unique children's clothes and silly accessories. We sell children's shoes from size 16, but also the moms can expand their shoe collection here! At Annapops you will find outfits for 2 to 14-year-olds. But older sons and daughters also like to come here, so soon the supply will - literally - grow to 18 years.
Out of mind of?
Fashionable, driven and with a great sense of style: that's Tina, a 36-year-old girl's mom. Her daughters Loïs and Fauve will soon be 6 and 8. It's a shame she has only discovered her entrepreneurial side at a later age. She holds a bachelor's degree in construction and should, therefore, have become a site manager. Were things different for a while! After some real estate sales, the sale of kitchens and a job in the city, she now has her own shop. From real job hopper to parentpreneur, so!
How it all started
The idea for the shop came after the birth of our eldest daughter. The classic story: we didn't find a decent, cool children's shoe for her in Aalst. After a search that seemed to last forever, we ended up in Ghent. There I found my appetite. But whether I really wanted to drive that far every time for a new couple! And so my husband and I decided to start a shop ourselves: why not, together, we as a couple? And so we opened a tiny business, just at our home, in a street where few shoppers actually come. So that quickly called for an online launch: we had to make ourselves heard on the global web! Our e-shop also saw the light of day in this way. The name Annapops? We devised these on holiday in France. We got to know a British family there: that mother spoke to her daughter with pops and we thought that was an extremely cute trout name. One came to the other.
What are the reactions?
We sell beautiful shoes. And the advantage is that they actually sell themselves. Every small customer later becomes a living advertising board: they get compliments and people ask where they found those nice walkers. That's how they end up with us. Parents also like to come here because they have so much confidence in our taste so some of them let their children choose from our wide range. And then those little ones are so happy they were allowed to choose by themselves and mom and dad go home satisfied. No quarreling, pure fun!
What is ANNAPOPS for you?
Annapops collects shoes that are beautiful and good at the same time: crafty and honestly made shoes that are lovable for children's feet. Our range of outlet shoes (- 50%) is also wide which allow moms and dads with a smaller budget also to choose quality. I want everyone to feel welcome here and love it when customers take their time. Something that is not always easy with children. Now, we only have the possibility to take a coffee in quiet moments, but in the future, we would also like to provide tables, chairs, and stacks of newspapers. So parents and children can relax before, during or after browsing through all the nice corners of the shop.
What is your ultimate dream?
In order to make it a real experience store, we need more space. And we've found it, so our plans for the future are bubbling! I see Annapops as a wonderful meeting place where you can stay long and relaxed with the whole family. And what else? A second shop in a real big city! Although I feel that a conversation with the skillful boys is needed. Have a good chat with people who do know how to draw up a business plan and how to deal with larger budgets! Until now we did everything on our senses and did not take any major risks, but for the next steps, I can use some help.
I am a slash parent/parent and also want good children's shoes. What should I pay attention to?
The ideal children's shoe is one made of leather. That natural material is the best way to serve those small sweaty feet. Don't forget that children sweat much easier than adults and that their shoe closet is usually a lot smaller (which makes them less likely to alternate). In addition, a sturdy heel piece is important to absorb shocks and only the nose may fold. Fabrics sneakers that you can wring out like a mop are a no go. Always measure children's feet before you shop (or have them measured in the shop) and provide a growth margin of 1 centimeter. And then this last, but oh so important tip: let your kids walk on barefoot often enough. This gives them firm muscles for their feet. Hippie hop!