WoW what a MUM
Ine Van Overloop.
Mom of 4 children / loves fashion / teaches / ambassador of our shop / ... but what else? We asked her 4 questions...
4 children and all very fashionably dressed, what’s the secret?
Favorite pieces are selected carefully and the outfits of the children are very often attuned. No sets, those makes me shudder, but repeated colors and nuances within a certain style. We never have perfect sets in the closet here. We like to mix and match ourselves. Combinations that do not speak for themselves, often give a very original result. Character, authenticity and simplicity. I pay a lot of attention to details. The right socks, scarf or cap give that extra touch to an outfit. When that outfit is chosen deliberate, you do not need an army of accessories, just a few great pieces that can be combined with a lot of other pieces and therefore rarely spend time in the closet.
We do not spend a lot of money on (children’s) clothes.
At the start of each season I select the pieces that I really want, I prefer a few great pieces over a bunch of mediocre ones. Of course you pay more for those pieces , but originality, fitting, and material makes it all worth. During the sales period you can often find nice things as well, and even in the right second hand groups you can sometimes be lucky.
Where do you get your (fashion) inspiration and which are your all-time favorite brands?
I have a few stores and brands that I visit quite often, online most of the time, because shopping with 4 kids... We live in a far corner of the countryside in Limburg, so it is not easy to get to the right stores. In the huge offer of online shops I look for shops with character, a unique style that appeals to me or convinces me. You can call it love at first sight. Entrepreneurs that are driven by passion, people that inspire and dare to chose a unique style.
Instagram is also a wonderful source of inspiration as well… so many moms share so many lovely things.
The brands that I buy are very different. I often buy with my heart, not with my head. I don’t always pay attention to the brands, but I do have some pieces by the Belgian brands Morley and Simple Kids. I adore Bobo Choses and appreciate TAO for its playful and artistic prints. The kids really enjoy wearing them. But I also like to see my boys dressed soberly and in soft colors. Those pieces I mainly buy at FUB, Aymara and Kidscase. New Dutch brands like Repose AMS and Mingo have a great line of qualitative basics.
When we buy shoes, I often opt for Eli, Pèpè and Manuela de Juan. Sofia is a Nathalie Verlinden fan. Pom d’api and gallucci remain favorites as well, certainly for the boys, because they are not only gorgeous but also solid.
Just passionate by fashion?
My husband and I adore pretty, original and pure things. In Music, film, photography, houses, decoration, restaurants, on our own table,… in everything. The theme is character, authenticity, and passion.
Favorite restaurants, Sunday trips and vacation tips with the kids?
Weekends with four children, three of them football players, are always busy. During free moments we enjoy just being at home. My husband enjoys cooking and very often we meet up with friends or family on Sundays. I enjoy a house that is filled with people. We enjoy being outdoors so a walk in the woods or by the sea is also one of our favorite activities
We haven’t had any exotic vacation destinations so far. We spend our summer holidays in great houses in France. An absolute must is a great view, a pool for the kids and good wine. That is about everything we need. Last summer we even combined that with a week of camping (in a tent!) Completely back to basics, just fabulous! We need to compromise somewhere if we want to keep affording those clothes ;-)
Her instagram account: https://www.instagram.com/ineloves/
Wow what a year
Our official annual review!.
WoW what a brand
Women's shoes / children shoes / ecological / fantastically beautiful / ... but what else? We fired nine questions to her ...
1.How would you describe your role within ‘Nathalie Verlinden’ – the brand?
I am a busy bee and like to do a bit of everything. I do the design, sales, follow up the manufacturing process in Italy, I take care of the transport and billing but above all, I am a mother.
2. Where did it all begin? What is the reason you do what you do? What makes you so passionate?
The start was very impulsive. I just followed my gut feeling, but making shoes has proven to be tremendously captivating.
3. If ever you had the chance to travel continuously, what would be the first place you would visit?
There are so many beautiful and interesting places, but Canada and Argentina are on my to do list.
4. How does your day start?
I take breakfast with my 11 year old daughter while we listen to the radio. I always eat a self composed bowl of cereals.
5. What or who inspires you?
That varies. It all depends on my focus during that period. It might be art or architecture but also nature or landscapes.
6. What is your favorite piece of design or art?
I find it very difficult to chose only one piece. One of my favorite designs is the Japanese tea pot by Katsufumi Baba and I bought a few art works recently by John Van Oers, a sculptor from Antwerp.
7. What is your most beautiful creation so far?
Again… So hard to chose! I think I am just very proud of the philosophy behind the collection, the eco-friendly way of producing. It is all about quality of life. I am always looking for new and better designs and consider business and the impact it has on the quality of our lives. It is a constant struggle, finding this balance. The importance is doing things better, not just more!
8. What would be your advise for a young starter, seen from your perspective?
Passion is not enough. I work in an emotionally driven market, the fashion and luxury industry. Economic times are uncertain, so a longterm vision and strategy are undispensable, in order to survive unforeseen storms.
9.Do you have any other creative kills that you would elaborate?
Yes, every season, but I remind myself everytime that the cobbler needs to stick to his last.
Alpine cows in the mist
A journey through Surselva with our kids - Switserland. We choose Switserland as the excellent roadstop between Belgium and Italy. But it's more than a quick stop, we stay for 10 days in Val Lumnezia (the Valley of Light) in Graubünden. Our base camp is a fine designed apartment from Belgian owners, called Casa Lumnezia in Vignogn.
Best kept secret of Umbria !
A story of a place to discover and wild boars..... The adventure starts by searching the Farm House of Simon... neither our gps in the car or Google maps guides us to the right spot. But by using our human instinct we finally arrived at our holiday home in Bettona. Surrounded by hills overgrown with olive trees we discover a complete renovated farm house, pimped up with a glass staircase, a fully equipped new kitchen, 3 beautiful bathrooms, 3 large bedrooms, ... a bit spoiled. The most attractive spots are located outside... a great terrace with a panoramic view and an amazing pool that seems endless. Not only the kids are crazy about the swimming pool :-) . A lot of sunshine, fresh fruit, lovely friends and great Italian wine gives us the time of our live. Cities like Assisi or Perugia are not more than 30' away. But even closer there is Montefalco, Bevagna, Bettona and the medival festival of Collemancio. When you are searching for tourists, you are in the wrong region :-)
La nouvelle Anna Pops est arrivée
De Connectie part I : fashion show.
New in by Anna Pops
The water resistant sandals.. Seventy years on and Hoy shoes' classic designs continue to deliver durable leather comfort with a fashion savvy attitude.
Combined with rust-proof metal tongue buckles and produced in a wide choice of colours and designs, the enduring quality & proven heritage of their sandals is unquestionable.
Salt-Water originals are defined by their tough little-way stitched rubber sole, whilst the Sun-San range is built upon a more bouncy urethane bonded base.
A brand new store
Soon official opening.
Amsterdam + Utrecht
It was very short and intense but so fine....
Two days in Amsterdam and one day in Utrecht. The capital of the Netherlands is a place where it is always nice to stay and so it's so close by. Our favorite neighborhood remains "de pijp" with many concept stores and popups located in and around the Gerard Doustraat. Also Sukha, Hutspot and de Wildernis are unmissable addresses, as well as the good old "negen straatjes". To boost our body we had a stop at YAY and enjoyed a pure natural drink. Lots of crazy combinations! There are a lot nice places to sleep in this metropolis. We found our spot for three days on airbnb.
On the way back to our homeland Belgium, we had a stop in Utrecht. In the children's store An Apple a day we met a very nice lady. The children enjoyed themselves in the spacious playground, while the mom's had a look between the beautiful stuff they sell. For the hubbies there is space to enjoyed a delicious coffee or tea. Inside the city walls of Utrecht we had one discovery after the other with some help of the PUHA route. Also the healthy bar SLA was on our list, here you can eat soup and salad on a special way. More hip clothes, you will find at Klijs&Boon, with a very beautiful swing inside (off course our little ones enjoyed this).
We will put Utrecht on our list of favorites!
Thanks for a wonderful 2015! .
An original Collegien
Collegien meets SNUG. As soft as a sock and as comfortable as a slipper these Collegien and SNUG.STUDIO slippers will keep your toes warm and cozy. With perforated breathable soles, non-slip spikes and extra soft soles (phthalate-free) for maximum comfort.
The slippers are the designers of Collégien from France. The slippers are wonderfully comfortable, they are composed of a soft cotton sock and a flexible perforated breathable sole with anti-slip studs. So they are perfect for home, but also for the nursery. The shoes are available in various gift prints which have a funny name like Pandi Panda, Pinky Stripes, American Flag and Retro. We find the slippers really great especially now when the cold weather is coming, the shoes are perfect! The shoes are from size 18/19 to 40/41 (European sizes), but please remember that they are one size smaller than usual. What do you think of this fashionable slippers ? Shop all slippers here!
There is more on the next floor
It's something new and as original as our kidshoes.. There is a lot in the pipeline for 2016 .... We are pleased to present two new projects soon. Curious? Do not miss a thing at our website and follow us on Facebook!
No place like home
Shoes with a GPS. Dominic Wilcox has created the world’s first fully functional pair of GPS shoes that will guide the wearer to any destination, no matter where they are in the world. The design of the shoes take the best of traditional craftsmanship and enhance it with a subtle addition of modern technology in the form of embedded GPS in the heel and mini LED lights within the traditional brogue shoe hole perforations.
Anna Pops explains
Guest on E-commerce at Xpo Kortrijk..
Non-stop inspiring case studies , express sessions and a glimp into the store of the future .
We have given the best of ourselves during the panel discussion on e-commerce beyond our borders . The world is the limit!